Guide for moving companies

How to get moving leads: 8 ways, free and paid

Moving companies get leads from four places: their own search presence (Google Business Profile and a website that ranks), referrals from realtors and past customers, paid ads, and lead providers. The cheapest leads come from the first two; lead providers are the fastest way to fill a schedule while those grow.

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Free ways to get moving leads

  1. Google Business Profile. Fill in every field, add photos of your trucks and crew, and ask every happy customer for a review. Most local moving searches show the map pack first.
  2. Bing Places. Import your Google profile. It takes minutes and Bing also feeds Copilot and ChatGPT search.
  3. Your own website. One page per service and city you serve, a clear quote form, and your USDOT number on the page.
  4. Realtor referrals. Realtors know who is moving months ahead. Offer them a simple way to refer clients.
  5. Past customers. Moving is rare for one family, but they refer friends. A follow-up text after the move asking for a review and referral costs nothing.

Paid ways to get moving leads

  1. Google Ads and Local Services Ads. Fast but expensive in competitive cities; track cost per booked job, not per click.
  2. Lead providers. You pay per lead. Compare them on whether leads are shared, how numbers are checked, refund terms, and whether there is a contract.
  3. Live transfers. A provider calls the customer and connects them to you. Higher cost per lead, higher intent.

What to ask any moving lead provider

  • How many movers buy the same lead?
  • How are phone numbers checked, and what happens if one is wrong?
  • Is there a monthly fee, minimum or contract?
  • Can I choose the routes and move sizes I get?
  • Do I see the price before I pay?

See how MoveLeads answers each of these →

Frequently asked questions

What is the cheapest way to get moving leads?

Your Google Business Profile, reviews and referrals cost nothing but time. They take months to build, so many movers buy leads while they grow.

Are bought moving leads worth it?

They can be if you track cost per booked job. Single-buyer leads usually close at a higher rate than leads shared with several movers.

How fast should I call a new lead?

As fast as possible. The first mover to reach the customer has the best chance of booking the job.

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